More with Less – A Spotlight on Michelle Choi, Fitness Enthusiast and Founder of Bov Active

As part of our "More with Less" campaign, we're thrilled to introduce Michelle Choi, fitness enthusiast and founder of Bov Active, a women's golf athleisure brand. Michelle embodies the “less is more” philosophy, embracing simplicity and efficiency in both her beauty and fitness routines. In this interview, she shares her tips and tricks on how to maximize your daily routine with just a few versatile products.

Meet Michelle Chio

"I’m Michelle, founder of Bov Active, a women’s golf athleisure brand. I started the brand to make golf more approachable for women, by blending stylish yet functional pieces that boost confidence on and off the course. My philosophy? Empowering women to try new things, build supportive communities, and balance life with hobbies."

Morning Rituals: Coffee & Clarity

Like many of us, Michelle starts her day with coffee, but she adds a mindful twist. “After coffee, I always take a moment to journal in the morning,” she says. Setting the tone for the day, she emphasizes the importance of intentionality—whether on the golf course or in her daily routine.

What’s in Michelle’s Gym Bag?

Michelle’s approach to beauty is all about essentials. "People might be surprised, but I always carry lip gloss and SPF," she reveals. "I’m more of a minimalist when it comes to beauty."

Keeping It Simple: Beauty on the Go

Juggling fitness and business doesn’t mean sacrificing her skincare. “Skincare is a non-negotiable for me,” Michelle explains. Her secret? Multitasking products. A great SPF moisturizer, a tinted lip balm, and a hydrating mist are her go-to items to maintain that post-gym glow.

Embracing the “More with Less” Philosophy

Michelle embodies the spirit of “More with Less” in her post-gym beauty routine. “I focus on multitasking products that save time and keep my skin fresh,” she says. Whether it’s a good SPF moisturizer that hydrates and protects, or a lightweight mist to refresh her skin, these essentials seamlessly fit into her busy lifestyle.

Beauty Shortcuts

When she’s pressed for time, Michelle’s go-to hack is simple: face masks at night. It’s her way of sneaking in self-care while maximizing her results.

Simplifying Beauty for the Busy Woman

Michelle’s best advice for women balancing fitness, work, and self-care? “Invest in multitasking products that streamline your routine,” she says. Focus on essentials like a tinted moisturizer with SPF, a lip-and-cheek balm, and a hydrating mist. "The key is finding versatile, high-quality products that do double duty, helping you get great results with less effort."

Shop Michelle’s Look

Michelle is all about effortless beauty, and she uses the Cannes Hybrid Shine Duo to achieve her polished, versatile look. This 2-in-1 duo features a rich, dark brown lipstick on one side and a light neutral mauve lip gloss on the other. Whether she’s at the gym or heading to brunch, Michelle's look is complete with this easy, multitasking product. Packed with intense pigments and antioxidants, it leaves lips soft, protected, and full of color—perfect for the beauty minimalist and on-the-go traveler.

More with Less isn’t just about efficiency—it’s about empowering women to feel confident, capable, and beautiful in their busy lives. Stay tuned for more inspiring stories from women like Michelle who prove that you can achieve bold, expressive looks without the clutter.